Leaders in light based hair removal

We design and manufature ground breaking products for the home market


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Cutting edge research

Our clinical team are committed to delivering scientific excellence


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World-class product development

We are highly skilled, multi-talented and versatile engineers


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Cyden designs and manufactures IPL (intense pulsed light) hair removal products for use in the home. The Company has deep domain experience of the category, having originally begun it’s life making devices for professional salons. Home use beauty devices are a high growth category and Cyden has made great progress in addressing these global markets.  From launching the first IPL hair removal device in the UK with the retailer Boots, the company now distributes its products to 11 international markets and has recently opened its first overseas office in Tokyo.

Cyden is unique in combining technological innovation with clinical understanding of skin-light interaction. The potential for home use devices is huge and as well as hair removal there are opportunities to expand the use of the technology into skin rejuvenation, acne treatment and other beauty applications. Cyden is an exciting company with a bright future ahead of it


The company was founded in 2002 to design and manufacture IPL machines for professional salons. In 2009 SmoothSkin by ipulse was launched in the UK in partnership with Boots and was the first home use IPL hair removal device on the market. By 2014 SmoothSkin was an established category brand and the latest iteration , SmoothSkin Gold, was launched into International markets. This year our latest step towards global commercialisation as a new office was opened in Tokyo.




Chief Executive Officer

Giles Davies

Cyden is an exciting and innovative company which manages to compete on a global stage. The company is unusual within the light based devices category in that it places great emphasis on both technical innovation and clinical advancement in the pursuit of market leading product. The company has achieved a huge amount in a short timescale with a small staff base and limited resources – this speaks volumes for the team, who’s dedication and enthusiasm has delivered such encouraging results and there is real excitement about the opportunities that lie ahead.

Director of Development

Stuart Jones

Cyden proudly keep all product research and development in house, employing highly skilled, multi-talented and versatile engineers to innovate solutions and deliver world class products to a global market. Based at our Head offices in Swansea our professional team cover all aspects of product delivery from cutting edge research, through proving solutions, designing robust products, full rigorous testing and transfer and support to volume manufacturing.

Director of Marketing

Davy Thomas

The marketing team at Cyden is tasked with developing and growing globally our own brand, SmoothSkin. From global marketing strategy to in-market activation, through innovation, communication, trade marketing, and everything in-between, all marketing functions are managed within a small and effective team. We pride ourselves with bringing in some of the best young marketing talents and offer them a faster route to autonomy and responsibility. We also work with some world-class agencies to ensure SmoothSkin grows into a globally desirable beauty brand.

Director of Clinical

Leah Richards

Cyden is committed to delivering scientific excellence through superior practice in dermatological and clinical testing. Cyden commissions and executes a variety of clinical investigations through various stages of product development, and across diverse applications. Clinical data is important to our company, our consumers and our corporate partners. We maintain our competitive edge through scientific collaborations with international experts in aesthetic laser and surgical skin treatments.

Chief Scientific Officer

Michael Kiernan

Cyden is unique in it’s understanding of the interaction between light and skin. Key to this understanding and the continuous drive to take it forward is Dr Mike Kiernan and the collaboration with Swansea University. Mike is a co-founder of Cyden and, has worked in the area of light therapy for over 25 years, developing a wide range of clinical applications for lasers and intense pulse light sources. Mike is co-inventor and author on a number of patents and publications relating to the medical and cosmetic field.



Giles Davies

Chief Executive Officer

Sir Nigel Rudd


Professor Marc Clement

Founder & Non-Executive Director

Alice Avis

Non-Executive Director

Tony Brampton

Non-Executive Director


Apart from being located in one of the most beautiful areas of South Wales, the Gower Peninsular, Cyden provides a dynamic and exciting working environment, supported by an excellent and welcoming team of employees. The culture of the company is still a strong reflection of it’s entrepreneurial background but combined with the financial, operational, and quality systems required to ensure we are a valued partner in our commercial relationships.


Ecommerce Executive

This is a new role created in the team to accelerate the development of the brand sales on our online channels: smoothskin.com, Amazon, and other market places. You will be responsible for driving traffic and sales conversion on these ecommerce platforms. The initial...

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NPD Project Manager

CyDen has experienced significant growth in the last 12 months as it has taken its existing hair removal products to international markets. As a result, the rate of growth and number of products being developed and commercialised has demonstrated the need for a highly...

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