CyDen is the leading developer of innovative products for light-based beauty and health treatment.
CyDen was founded in 2002 in Swansea, Wales, by four renowned pioneers in light-based treatment. Over 30 years ago, Professor Marc Clement realised the potential of light based therapy by accident, after passing a laser over his hand and noticing that the hairs did not grow back. He has led innovation in this field ever since.
Clement and his team first developed a patented ‘square pulse’ technology for use in professional (clinics and spas) markets. This “Intense Pulsed Light” (IPL) product offered permanent hair removal, which was a safer version of light therapy than laser.
CyDen’s first product for home use was the successful iPulse, a hair removal device for use at home which uses the same clinically-proven technology as our range of professional salon products. It is designed to provide an alternative to painful waxing, laser, shaving or epilation. And it works as a way of becoming hair free forever.
In 2008, CyDen inked a strategic partnership with leading UK high street retailer, Boots, to sell the home-use product under the name Boots Smooth Skin. The iPulse has become one of the leading products at Boots.com – and in store – outselling competitors and their less effective products.
CyDen soon secured investment from private equity firm Longbow Capital LLP, which allowed the company to upgrade its manufacturing and marketing functions and embark on international expansion. The company also has a number of substantial individual shareholders and Private Equity investors.
CyDen was founded by Professor Marc Clement, Kevin Smith, Michael Kiernan and the late Jan Henning Simonsen – the former technical director who was one of the key drivers behind iPulse through his expertise in miniaturising electronics.
CyDen’s CEO is William Cotton, who has almost 30 years experience in the consumer goods and retailing industry. The Chairman is Chris Outram, founder of OC&C Strategy Consultants, who has over 30 years of strategy consulting on both sides of the Atlantic. Professor Marc Clement and Sir Nigel Rudd (former Chairman of Boots) are Deputy Chairmen.
CyDen is constantly pioneering and developing further iPulse products using IPL technology. Keep an eye on our news section to learn about new innovations from CyDen.
Board Members
Our Founders
CyDen Advisory Group
The CyDen Advisory Group is composed of prominent figures from the Beauty, Business and Design industries.
"I foresee a day when every home and every doctor’s clinic will have some form of light –based therapy device."